Cookie Policy

This Cookie Policy was last modified on and is effective as of January 2023

This Cookie Policy includes information regarding how Rubrik and its affiliates (“we”) use cookies and other similar technology on www.Rubrik.com (“website”). 

Please note that this Cookie Policy will be updated from time to time, and you are encouraged to periodically review this Cookie Policy to stay informed of any updates.  

We may place cookies and other similar technology on your device, including any mobile device, in accordance with applicable laws and your preferences set on our cookie manager.  Strictly necessary cookies will always be turned on, as they are necessary for your device to work properly with our website, and you can select any other cookies you are willing to accept on your device.  Depending on your settings, the following information may be collected through cookies or similar technology: email opens and clicks, your unique device identifier, mobile device IP address, information about your device’s operating system, mobile carrier and your location information (to the extent permissible under applicable law).  

What are cookies and similar technologies?

Cookies are text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. Those cookies are set by us and called first-party cookies. We may also use “web beacons” to help deliver cookies and gather usage and performance data. Web beacons are small image files that may be used in conjunction with cookies to monitor website activity, such as page views and clicks. Unlike cookies, web beacons do not store information on your device, but they may be used to collect information about your interaction with our sites. The information provided below about cookies also applies to web beacons and similar technologies. Conversion pixels are small codes located on a particular web page which are triggered when someone visits a page resulting in an increase in the conversion count.  We also use third-party cookies, which are cookies from a domain different from the domain of the website you are visiting and are used for advertising and marketing efforts.

Do we use any cookies from third party companies?

When using our website, you may be directed to other websites for such activities as surveys, to apply for a job, or to view content hosted on those sites. These websites may use their own cookies, web beacons and other tracking and storage technologies. We do not have control over the placement of cookies by other websites you visit, even if you are directed to them from our website.

In some cases, some cookies and similar technologies that we use may be from third party companies (third-party cookies), to provide us with web analytics and intelligence about our sites which may also be used to provide measurement services and target ads. These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click on and how long you are on our sites. For more information on how these companies collect and use information on our behalf, please refer to their privacy policies: Facebook at Facebook Data Policy , Microsoft at Microsoft Privacy Statement, Marketo at Marketo Privacy Policy, Linkedin at LinkedIn Privacy Policy, Twitter at Twitter Privacy Policy, NextRoll at NextRoll Privacy Policy and Instagram at Instagram Data Policy.

What if I don’t want cookies or similar technologies to collect my personal information?

Where required, we obtain your consent before placing optional cookies that are not (i) strictly necessary to provide the website or (ii) for the purpose of facilitating a communication. We separate these optional cookies by purpose, such as for performance and targeting purposes. You may consent to certain categories of optional cookies by configuring your preferences in ‘Cookie Settings’.

You also may adjust your choices by through our cookie consent manager which pops up when you visit our website. Certain features of our website and products depend on cookies. If you choose to block cookies, you may not be able to sign in or use some of those features, and preferences that are dependent on cookies will be lost. If you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, are deleted and will need to be recreated.

In addition, if you want to remove existing cookies from your device or block them in the future, you can do this using your browser options. Please bear in mind that deleting and blocking cookies may have an impact on your user experience.

How long do cookies remain on my device?

A cookie or similar technology will exist for different periods of time depending on the purpose of the cookie. For example, a session cookie which enables the website to operate will only exist on your device whilst you browse our website, but other cookies will remain on your device for longer such as some functionality cookies which need to stay on your device so that the website can recognize you when you return. 

What types of cookies does our website use and why?

Our main purpose for using cookies is to identify users and user behavior so that we may provide content and offers based on your user profile, to the extent legally permissible in certain jurisdictions. We use cookies and similar technologies for storing and honoring your preferences and settings, enabling you to sign in, providing interest-based advertising, facilitating a chat function, combating fraud, analyzing how our products perform, and fulfilling other legitimate purposes.  Cookies can also help to ensure that the advertisements you see online are more relevant to you and your interests. In addition, using analytics cookies helps us to facilitate or track your interaction on our websites and with our online content. 

A list of the categories of cookies used on our website is set out below. Note that not all cookies may be used in all jurisdictions or websites.



Strictly Necessary cookies


These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but that will cause some parts of the website to not work. These cookies do not store any personally identifiable information.


Performance cookies


These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our website and will not be able to monitor its performance.


Targeting cookies


We also use a marketing database management program (Marketo) that deploys a cookie when a user interacts with marketing communications, such as a marketing email or a marketing-based landing page on our website. This cookie collects personal information such as your name, which pages you visit on our website, how you arrived at our website, and your purchases from the website. Collected information is used to evaluate the effectiveness of our marketing campaigns or to provide better targeting for marketing. From time to time, cookies set by third parties find their way into this “Marketing” category, we do not always have control over those cookies, and we do not share personal data with those third parties.


Functional Cookies


These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages, including our chat functionality. If you do not allow these cookies then some or all of these services may not function properly. We use functional cookies to enable us to provide you with enhanced functionality and personalisation. These cookies may be set by third party providers whose services we have added to our pages.



You can opt-out of each cookie category (except strictly necessary cookies) by clicking on the “cookie settings” button below: